Treatment of Personal Information:

Lemonade collects your Personal Information to enable us, amongst other things, to provide the Participating Website and our Services to you. We take all steps reasonably necessary to protect against the unauthorized access, use, alteration, disclosure or destruction of Personal Information. If Lemonade is sold to a third party, or Lemonade otherwise becomes subject to a merger, consolidation or acquisition, it would become necessary for us to transfer your Personal Information to a third party, and in such case Lemonade would require that the third party handles your Personal Information with no less care than taken by us.

The email address you provide for order processing will only be used to send you information and updates related to your order. It may also be used to respond to your inquiries and requests. If you decide to opt-in to our mailing list, you’ll receive emails that may include company news, updates, related product or service information, etc. You can unsubscribe from our email list at any time by following the instructions included at the bottom of each email, or by contacting us via our Participating Website.

Other than as may be required in order to operate the Participating Website, or as otherwise described in the Participating Website Terms and Conditions or these Terms, we disclose your Personal Information to third parties only as reasonably required to protect the rights and safety of ourselves and Participating Website users or as required by law enforcement authorities. Lemonade’s operational purposes include, without limitation:

Lemonade use of other companies and/or individuals to perform functions on its behalf (e.g. processing credit card payments, providing customer service, domestic or international data hosting/storage services on cloud or otherwise), and in such circumstances these companies or individuals will be provided access to only such Personal Information required to fulfill their functions (and only on the agreement that they do not use your Personal Information for any other purposes); and Purposes intended to deliver publications to you, verify your account information, verify access to publications, determine whether you meet the minimum system requirements for use of the Service, provide you tailored content and instructions, targeted promotions, provide customer support, and seek your input regarding Lemonade and the Participating Website.

To keep your Personal Information safe, we ensure that sensitive and private data exchanges between you and Participating Website happen over a Secure Sockets Layer (SSL)-secured communication channel, and are encrypted and protected with digital signatures. SSL-secured communication channels are specially designed to protect personal and sensitive information (payment details), which is sent over the internet.

Apart from aforesaid, we may use third-party service providers to help us operate our business, the Participating Website, or administer activities on our behalf, such as sending out newsletters or surveys. We will only share your information with these third parties for those limited purposes if you’ve given us your permission to do so.

You may review or update the Personal Information that Lemonade holds in respect of your account by contacting Lemonade at info@lemonadeplay.ae

Treatment of General Information: Lemonade also collects your General Information to allow us, amongst other things, to better understand our users and improve the layout and functionality of the Participating Website. Lemonade may use and disclose anonymous information, including aggregate anonymous information derived from your Personal Information, to inform publishers, partners, trusted affiliates, advertisers, and other interested parties as to the usage habits or characteristics of Lemonade’s customer base, and to serve any other business purposes.